I felt that Sunday was a significant day to publish my first story on Amazon. It's nothing too extraordinary - I used it as my test run, and at first, the process seemed like it was going to be confusing, but in the end, it turned out to be a lot easier than I realized.
I haven't begun to advertise yet - I wanted to have a few books on the bookshelf first before I really began that process.
I have a lot of questions, but I'm not in too much of a hurry. It will all come in time!
I'm currently rewriting and revising a story I started on DarcyandLizzy.com a few years ago - it was originally titled "Puppy Love" but I'm currently rethinking the title. If you have any suggestions, drop a comment and let me know! Who knows, maybe I'll do a book title contest :).